Key figures
Key figures
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Net revenue (million) | 1,428.4 | 1,299.0 | 1,060.8 | 1,094.3 | 1,263.6 |
| Gross margin | 44.7% | 43.6% | 47.9% | 53.1% | 54.3% |
| Operating margin | -2.7% | -4.3% | 1.0% | 8.5% | 13.2% |
| Return rate | 34.8% | 36.0% | 35.8% | 29.9% | 25.6 % |
| Proportion of sales of own brands | 39.4% | 35.1% | 38.2% | 44.2% | 57.5 % |
| No. of active customers Nordic LTM (thousand) | 1,137 | 1,083 | 973 | 926 | 1,029 |
| No. of sessions Nordic (thousand) | 103,632 | 96,159 | 88,185 | 88,125 | 94,607 |
| No. of orders Nordic (thousand) | 2,579 | 2,267 | 1,876 | 1,751 | 1,975 |
| Average order value Nordic | 749 | 794 | 777 | 789 | 727 |
| No. of employees | 250 | 221 | 158 | 151 | 162 |
| Proportion of women employed | 64% | 61% | 61% | 62% | 64% |
Quarterly financial information
| Q1 2025 | Q1 2024 | Q2 2025 | Q2 2024 | Q3 2025 | Q3 2024 | Q4 2025 | Q4 2024 | |
|---|---|---|---|---|---|---|---|---|
| Net revenue (million) | 247.8 | 222.2 | 361.7 | 314.1 | 283.7 | 239.6 | 370.5 | 318.4 |
| Gross margin | 51.6% | 49.1% | 54.5 % | 54.7 % | 56.8% | 54.5% | 54.0% | 53.3% |
| Operating margin | 8.0% | 0.6% | 15.3 % | 9.7 % | 15.3% | 10.5% | 12.9% | 11.4% |
| Return rate | 24.8% | 33.4% | 28.4 % | 31.3 % | 26.1% | 27.1% | 22.8% | 27.9% |
| Proportion of sales of own brands | 50.1% | 39.9% | 54.8 % | 43.8 % | 62.2% | 45.2% | 62.1% | 47.2% |
| No. of active customers Nordic LTM (thousand) | 928 | 943 | 968 | 926 | 1,001 | 911 | 1,029 | 926 |
| No. of sessions Nordic (thousand) | 21,553 | 19,008 | 26,925 | 24,826 | 21,079 | 19,186 | 25,050 | 25,104 |
| No. of orders Nordic (thousand) | 399 | 369 | 574 | 502 | 423 | 352 | 578 | 529 |
| Average order value Nordic | 752 | 810 | 754 | 809 | 765 | 832 | 656 | 726 |
| No. of employees | 145 | 150 | 157 | 151 | 169 | 151 | 175 | 150 |
| Proportion of women employed | 63% | 62% | 64 % | 60 % | 65% | 64% | 65% | 64% |