Key figures

Key figures

2020 2021 2022 2023 2024
Net revenue (million) 1,394.1 1,428.4 1,299.0 1,060.8 1,094.3
Gross margin 22.2% 44.7% 43.6% 47.9% 53.1%
Operating margin -3.3% -2.7% -4.3% 1.0% 8.5%
Return rate 34% 34.8% 36.0% 35.8% 29.9%
Proportion of sales of own brands 42% 39.4% 35.1% 38.2% 44.2%
No. of active customers Nordic LTM (thousand) 1,128 1,137 1,083 973 926
No. of sessions Nordic (thousand) 107,625 103,632 96,159 88,185 88,125
No. of orders Nordic (thousand) 2,564 2,579 2,267 1,876 1,751
Average order value Nordic 712 749 794 777 789
No. of employees 372 250 221 158 151
Proportion of women employed 62% 64% 61% 61% 62%

Quarterly financial information

Q2 2024 Q2 2023 Q3 2024 Q3 2023 Q4 2024 Q4 2023 Q1 2025 Q1 2024
Net revenue (million) 314.1 288.6 239.6 236.4 318.4 301.6 247.8 222.2
Gross margin 54.7% 49.0% 54.5% 50.7% 53.3% 50.0% 51.6% 49.1%
Operating margin 9.7% 2.7% 10.5% 5.4% 11.4% 8.0% 8.0% 0.6%
Return rate 31.3% 38.0% 27.1% 34.3% 27.9% 33.0% 24.8% 33.4%
Proportion of sales of own brands 43.8% 41.2% 45.2% 39.4% 47.2% 36.3% 50.1% 39.9%
No. of active customers Nordic LTM (thousand) 926 1,055 911 1,032 926 973 928 943
No. of sessions Nordic (thousand) 24,826 23,231 19,186 18,956 25,104 23,736 21,553 19,008
No. of orders Nordic (thousand) 502 536 352 393 529 512 399 369
Average order value Nordic 809 764 832 817 726 771 752 810
No. of employees 151 165 151 148 150 153 145 150
Proportion of women employed 60% 60% 64% 59% 64% 62% 63% 62%