Nelly Group published it's interim report for the first quarter 2025 on April 24th.



Interim report Q1 2025 

## Nelly Group in brief

Nelly is one of the best-loved fashion destinations for young women in the Nordic region. Nelly was founded in 2004 in Borås, the heartland of the Swedish textile and e-commerce industries, as a pioneer in influencer marketing and direct digital sales to customers. We now have a vibrant customer base consisting mainly of young women in the Nordic region. 

We have 1.3 million followers of our social media profiles and we offer our community daily inspiration in terms of trends and looks from our own brands and carefully selected supplementary brands from an international portfolio.




<img src='https://inderes-ir-pages-dev-assets.storage.googleapis.com/nellygroup/images/Nelly_Winter_Jackets_%20122-optimized.jpg' /><h4>The Nelly Offering</h4><p>Nelly offers fashion and beauty products to young women through Nelly.com and our Flagship Store, and fashion to young men through NLYMan.com</p><a href='/en/about_nelly' class='Button'><button class='Button__Element' href=''/en/about_nelly'>Read more</button><svg focusable='false' aria-hidden='true' viewBox='0 0 24 24' class='MuiSvgIcon-root Icon'><path d='M8.59 16.59 13.17 12 8.59 7.41 10 6l6 6-6 6-1.41-1.41z'></path></svg></a>

<img src='https://inderes-ir-pages-dev-assets.storage.googleapis.com/nellygroup/images/Nelly_Winter_Jackets_%206-optimized.jpg' /><h4>The Nelly Brand</h4><p>Nelly is one of the best-loved fashion destinations for young women in the Nordic region. Nelly was founded in 2004 in Borås, the heartland of the Swedish textile and e-commerce industries</p><a href='/en/about_nelly' class='Button'><button class='Button__Element' href='/en/about_nelly'>Read more</button><svg focusable='false' aria-hidden='true' viewBox='0 0 24 24' class='MuiSvgIcon-root Icon'><path d='M8.59 16.59 13.17 12 8.59 7.41 10 6l6 6-6 6-1.41-1.41z'></path></svg></a>

<img src='https://inderes-ir-pages-dev-assets.storage.googleapis.com/nellygroup/images/Nelly_Winter_Jackets_%20162-optimized.jpg' /><h4>The Nelly Platform</h4><p>Our success is based on our strong brand combined with our efficient organization for purchasing, marketing, sales and delivery.</p><a href='/en/about_nelly' class='Button'><button class='Button__Element' href=''/en/about_nelly'>Read more</button><svg focusable='false' aria-hidden='true' viewBox='0 0 24 24' class='MuiSvgIcon-root Icon'><path d='M8.59 16.59 13.17 12 8.59 7.41 10 6l6 6-6 6-1.41-1.41z'></path></svg></a>

Why Nelly Group?

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### Contact Us

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Nelly Group

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      <h3>Postadress</h3>
      <p>
        Nelly Group AB (publ)<br />
        Box 690<br />
        601 13, Borås
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      <p>
        Org.nr 556035-6940<br />
        Styrelsens säte: Borås
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      <h3>Besöksadress</h3>
      <p>
        Nelly Group AB<br />
        Lundbygatan 1<br />
        506 30 Borås<br />
        Sweden
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      <li><a href="/sv/aktieinformation/aktiekurs/">Aktiekursen</a></li>
      <li><a href="/sv/rapporter_och_presentationer/">Rapporter och presentationer</a></li>
      <li><a href="/sv/publikationer/">Publikationer</a></li>
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      <li><a href="/sv/bolagsstyrning/">Bolagsstyrning</a></li>
      <li><a href="/sv/bolagsstyrning/styrelsen/">Styrelsen</a></li>
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      <li><a href="/sv/kontakt/">Kontakt</a></li>
      <li><a href="https://nelly.com">Nelly.com</a></li>
      <li><a href="https://nlyman.com">NLY MAN</a></li>
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Interim report Q1 2025

Nelly Group in brief

Key figures

Why Nelly Group?

The Nelly Offering

The Nelly Brand

The Nelly Platform

Releases

Latest video

Upcoming events

Contact Us

Mailing address

Office