“As a pure online retailer, Nelly is one of the strongest fashion brands among young women in the Nordics and over 40 percent of its sales is from its own brands, with a very loyal customer base. We are now focusing operations on the Nordics and streamlining the organization. Of course, it’s sad that some employees will leave us, but adapting the organization is necessary to create the right foundation for profitable growth,” says Marcus Lindqvist, CEO of Qliro Group
The adjustment of organization concerns about 25 of about 200 positions in the administrative organization.
