The worldwide launch is a response to the successful tests of Nelly.com on the German, Dutch and Austrian markets, as well as to the significant increase in customer enquiries from international countries.
Nelly.com now delivers to Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the United Kingdom. The e-commerce store is available in English, German, Swedish, Danish, Norwegian, Finnish and Dutch. The newly added European Union site offers the full range of Nelly.com site functionality, such as search and filter, superzoom, video catwalk and buy the look. Nelly.com features more than 750 different brands, all major credit cards are accepted and orders are delivered within 2-5 days with UPS.
Mikael Olander, President and CEO at CDON Group, says: “The EU presents an enormous opportunity for us and I'm excited to bring our offering and shopping experience to new customers on this huge market.”
“We have a world class website and a scalable operation that allows us to launch new territories cost efficiently and direct our attention to the countries that respond best to our offer. Today we became a European e-commerce store. Our aim is to become a global top of mind destination for online fashion retailing.”
The company will initially market itself through active internet campaigns, affiliate marketing and media partnerships.
