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    CDON Group to launch – exclusive shopping for members

    2011-09-05 15:00 - Regulatory press release
    CDON Group AB (publ.) (‘CDON Group’ or ‘the Group’), the leading e-commerce group in the Nordic region, today announced that that it has launched in Sweden, a new e-shopping site where selected members can view exclusive new fashion, beauty and lifestyle offers every day. is a shopping club where selected members who have received invitations can find unique new offers for attractive goods of well known brands every day. Fashion clothing and accessories and goods and services linked with lifestyle and design are at the heart of

    The campaigns on the site are unique and their time and scope are limited. Prices on are 30-70 % lower than the goods would normally cost in the shops. Membership of is also exclusive and restricted; on launch, only a few people will be offered membership to As the concept develops, current members will be given the opportunity to invite other people in their social circles to join

    Mikael Olander, CEO and Group President of CDON Group, commented: "We are now launching a trial version of in Sweden for a few selected members in order to establish the concept. Our aim is to grow and then launch on all our Nordic domestic markets later. At, we can present attractive offers from well known suppliers which are made possible thanks to the CDON Group's size, contacts and experience of Internet trading."

    "We have seen a strong trend in the development of social shopping, discount sites and shopping clubs of late, often with offers from physical stores aimed at specific target groups. We can see the potential in developing this in terms of pure Internet trading, where we can offer suppliers the opportunity to reach the market quickly with offers which are only made available to a limited target group via"

    As of today, will be part of the CDON Group's Fashion business area, together with the leading Internet stores and