Nelly.com and NLYman.com have previously been available to the Polish market through an EU-site in English, but now the customers are served through sites that are adapted to the local market. The launch in Poland is in line with the company’s strategy and provides increased local presence on yet another e-commerce market.
Paul Fischbein, President and CEO of CDON Group, commented: “The launch in Poland is an exciting step in the expansion of our Fashion segment. The Polish market is one of the fastest growing e-commerce markets in the EU and we believe that Nelly and NLYman, with its strong and unique offerings, will appeal to the Polish customers.”
Nelly.com/NLYman.com is the Nordic region’s largest online store for fashion and beauty conscious men and women between the age of 18 and 35 and operates local e-commerce stores in the Nordics, Germany, Austria, the UK, the Netherlands, France, Belgium and Poland. For other countries of the European Union there is an EU-site in English, the company also offers a global version of the site. Nelly.com/NLYman.com inspires with news every day from some of the store's 850 different brands. Sales of private label products account for around 30% of total sales.
The information in this announcement is that which CDON Group AB is required to disclose under the Swedish Financial Instruments Trading Act and/or the Securities Markets Act. This information was released for publication at 10:30 CET on 9 April 2014.