Rum21.se was launched in 2006 in Borås, Sweden, and is a leading online retailer of furniture and interior decoration products. The online store offers a broad range of leading Scandinavian and European brands. Following the launches of Room21.dk in Denmark and Room21.fi in Finland in September, the company’s Nordic expansion is now being supplemented by the launch of Room21.no in Norway.
All the Nordic stores have the same assortment, are based on the same platform, use the same infrastructure but offer local customer service staff to assist customers in their own language.
Mikael Olander, President and CEO of CDON Group, commented: “I am delighted that we now can offer Rum21's shopping experience and its assortment of quality furniture and design products to online consumers in all our Nordic home markets.”
“The Nordic expansion of Rum21 is an excellent example of how we, quickly and cost-effectively, can implement our growth strategy by broadening our product offerings, expanding our operations geographically and adding new brands to our portfolio. With Rum21 we have accomplished all this since acquiring the company in February this year.”
Rum21.se was acquired by CDON Group AB on 1 February 2011 and is part of the Group's Home & Garden segment together with Tretti.se.