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    CDON Group expands Rum21 across the Nordics

    2011-10-13 08:00 - Regulatory press release
    CDON Group AB (publ.) (‘CDON Group’ or ‘the Group’), the leading e-commerce group in the Nordic region, today announced the Nordic expansion of its furniture and interior decoration brand, Rum21. Following the launch of the online stores, and, Rum21 is now available in Norway, Denmark and Finland. was launched in 2006 in Borås, Sweden, and is a leading online retailer of furniture and interior decoration products. The online store offers a broad range of leading Scandinavian and European brands. Following the launches of in Denmark and in Finland in September, the company’s Nordic expansion is now being supplemented by the launch of in Norway.

    All the Nordic stores have the same assortment, are based on the same platform, use the same infrastructure but offer local customer service staff to assist customers in their own language.

    Mikael Olander, President and CEO of CDON Group, commented: “I am delighted that we now can offer Rum21's shopping experience and its assortment of quality furniture and design products to online consumers in all our Nordic home markets.”

    “The Nordic expansion of Rum21 is an excellent example of how we, quickly and cost-effectively, can implement our growth strategy by broadening our product offerings, expanding our operations geographically and adding new brands to our portfolio. With Rum21 we have accomplished all this since acquiring the company in February this year.” was acquired by CDON Group AB on 1 February 2011 and is part of the Group's Home & Garden segment together with