Send a message opens up marketplace for external retailers

    2013-11-20 10:00 - Regulatory press release
    CDON Group AB (publ), the leading e-commerce group in the Nordic region, today announces that its subsidiary CDON AB, which operates, now introduces's  “Marketplace” which enables external e-retailers to sell through Small and medium sized merchants can by this reach over 2 million active customers through the largest e-commerce store in the Nordics. The launch is an important step in's growth strategy.

    Paul Fischbein, President and CEO of CDON Group comments: “The launch of external stores on is an important step in the company's development, where we now rapidly broaden the assortment and extend  the customer offering. We see that new product categories are appreciated by our customers and for other e-retailers, this provides a unique opportunity to reach over 2 million active customers through the largest e-commerce store in the Nordics. We now continue to deliver on our strategy to turn into  a full-range department store on the internet. “ has successfully expanded the assortment, both through development of their own product range and by introduction of assortment from the sister companies Lekmer, Nelly and Tretti. now opens up for external e-stores to integrate their assortment and sell goods through During 2013, is expected to generate between SEK 80-100 million in sales for sister companies and external e-stores. E-stores that link up to's “Marketplace” gain instant access to the entire Nordic market and's more than 250 000 daily visitors. For customers, this provides an improved shopping experience with a fast growing range of exciting new products. The interest from e-retailers is expected to be large and already from the start stores are available and gradually more are to be launched.

    Companies interested in selling through’s “Marketplace” or want to read more about the Marketplace can find information at:

    The information in this announcement is that which CDON Group AB is required to disclose under the Swedish Financial Instruments Trading Act and/or the Securities Markets Act. This information was released for publication at 10:00 CET on 20 November 2013.