"We are pleased to appoint Anna Ullman Sersé as permanent CEO of Nelly. Anna has long experience in retail and has supported Nelly in its strategy development since 2016 and has been Interim Head of Nelly since 2018. Nelly is one of the strongest brands in the Nordic region for fashion online and Anna is well suited to take Nelly to the next phase,” says Marcus Lindqvist, President and CEO of Qliro Group.
Anna Ullman Sersé became Interim Head of Nelly in April 2018. Prior to that, she was Head of Business Development for Qliro Group since 2016, responsible for the strategy development for Nelly and the other business areas. Anna has long experience as a management consultant at Accenture Interactive. As Nordic lead for retail, she worked with most of the largest retailers in Sweden. Anna holds a Master of Law and a Master of Science in Business Administration from Stockholm University.