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    Helena Karlinder-Östlundh

    Helena Karlinder-Östlundh is the permanent CEO of Nelly Group from September 28, 2023.

    She joined Nelly in March 2022. Helena has previously worked with personnel and organizational development issues since 2005, first as a consultant at McKinsey & Company and then in senior positions in retail and the music industry. Her most recent role was as Chief People Officer at MECCA Brands in Australia and she previously also worked in the UK. She already has solid experience of transformation work, both in turnarounds and in hypergrowth companies.

    Helena has a Masters of Science in organisational psychology from the London School of Economics and Political Science.

    Shareholding (including any related person holding): 10 000 shares.