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Board of Directors

Stina Westerstad

Board Director

Stina Westerstad is a member of the Board of Nelly Group since December 2020. Stina
is CEO of BabyBjörn AB and board member of SkinCity and has previously been board member of Nelly Group’s subsidiary Nelly NLY AB,  CEO of Afound and held several senior positions in the H&M Group between 1999-2018, most recently as Global Buying Director.

Stina holds an MSc in Economics from Lund University

Swedish citizen

Born 1974

Member of the Audit Committee

Independent of the company, executive management and major shareholders

Shareholding (including closely associated persons): 1500 shares

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Mathias Pedersen

Chairman of the Board

Mathias Pedersen is a member of the Board of Nelly Group since September 2020 and Chairman of the Board since December 2020. Mathias is CFO at Niam AB. He was the CEO of Qliro Group (now Nelly Group) from June until November 2020 and was prior to that the company’s CFO between August 2016 and May 2020. He had previously had assignments for e.g. Kinnevik, East Capital Group, Investor AB and the Wallenberg Foundations.

Mathias holds a master’s degree from Stockholm School of Economics and a PMD in General Management from Harvard Business School

Swedish citizen

Born 1971

Chairman of the Audit Committee and member of the Remuneration Committee

Independent of the company, executive management and major shareholders

Shareholding (including closely associated persons): 23,999

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Louise Nylen

Board Director

Louise Nylen is a member of Nelly Group’s board since December 2020. Louise is CEO of Dynamic Code AB and has previously been board member of Nelly Group’s subsidiary Nelly NLY AB, CMO of Trustly (2019-2020), deputy CEO and CMO of LeoVegas (2013-2019) and Senior Director at OSM Group AB (2005-2013).

Swedish Citizen

Born 1976

Louise holds a MSc in Finance from Stockholm School of Economics

Independent of the company, executive management and major shareholders

Shareholding (including closely associated persons): 0

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Christoffer Häggblom

Board Director

Christoffer Häggblom is a member of the Board of Nelly Group since May 2017 and was Chairman of the Board between May 2018 and December 2020. Christoffer is a Founder and Managing Partner of Rite Ventures, and has twenty years of experience from technology growth companies both as an entrepreneur and investor. Christoffer currently serves as Chairman of the Board of Verkkokauppa.com, Finland’s largest e-commerce company listed on Nasdaq Helsinki Main Market, and is also a Board member of SaaS company Lemonsoft, Acervo, an investment company focusing on public equities and bonds, and CDON.

Christoffer holds an MSc in Finance from Hanken School of Economics in Helsinki

Finnish Citizen

Born 1981

Chairman of the Remuneration Committee and member of the Audit Committee

Independent of the company and executive management but not independent of major shareholders

Shareholding (including closely associated persons): Rite Ventures owns 4,634,348 ordinary shares in Nelly Group

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Josephine Salenstedt

Board Director

Josephine Salenstedt is a member of the Board of Nelly Group since 28 September 2020.  Josephine is Partner at Rite Ventures, has assignments as Chair of the Board of Söder Sportfiske AB and is Board member in Paradox Interactive AB and Doro AB among others. Her previous assignments include inter alia being Chair of the Board in Skincity.

Josephine holds a master’s degree in finance from Stockholm School of Economics.

Swedish citizen

Born 1984

Member of the Remuneration Committee

Independent of the company and executive management but not independent of major shareholders

Shareholding (including closely associated persons): Rite Ventures owns 4,634,348 ordinary shares in Nelly Group

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Maj-Louise Pizzelli

Board Director

Maj-Louise Pizzelli has been a member of the Board of Nelly Group since December 2020. Maj-Louise is co-founder, CEO and board member of ATP Atelier (All Tomorrows Parties AB) and HOW Fashion Industry Aktiebolag, as well as board member of Swedish Fashion Association. Maj-Louise had previously been a board member of Nelly Group’s subsidiary Nelly NLY AB,  board member of Stutterheim Raincoats (2017-2019), Assortment Director at JC / Brothers (2012-2013), Director Axstores Far East at Åhlens AB (2009-2012) and Product Director at Filippa K (1995-2008).

Maj-Louise studied at the Swedish School of Textiles in Borås

Swedish citizen

Born 1963

Independent of the company, executive management and major shareholders

Shareholding (including closely associated persons): 0 shares

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