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    Board of Directors

    Ebba Ljungerud

    Chair of the Board

    Ebba Ljungerud is Chair of the Board of Directors of Canucci AB and a Board member of EG7 AB (publ), STAR STABLE ENTERTAINMENT AB, Goals AB and RugVista Group AB (publ). She was previously CEO of Paradox Interactive AB (publ), a Swedish listed gaming company, held several executive roles at Kindred Group PLC and Betsson AB (publ), and was a Board member of Paradox Interactive AB (publ) and Bingo. com Ltd. Ebba is an economics graduate from Lund University.

    Shareholding (including any related person holding): 121,667 shares

     

     

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    Axel Westphalen

    Board member

    Axel Medefelt is an Investment Manager at Nelly’s largest shareholder Rite Ventures, Board member of SoftCo Invest AB and a Board Observer at the listed company Heeros Oyj. Prior to joining Rite Ventures, he served as an Associate Partner at McKinsey & Company in Stockholm and Genève. Axel holds a master’s degree in International Business from Stockholm School of Economics and a master’s degree in International Management from CEMS.

     

    Shareholding (including closely associated persons): Rite Ventures owns 8,714,520 ordinary shares in Nelly Group

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    Lennart Sparud

    Board member

    Lennart Sparud is CFO of Hjo Installation AB. Lennart is also a Board member of SETEK Group AB and Spencer Invest AB. He was previously a Board member of Alelion Energy Systems AB (publ) and CFO of companies including Hexatronic Group AB (publ), Thunderful Group AB (publ), Salinity Group AB, Vagabond International
    Aktiebolag and Profura AB. Lennart is a graduate in economics and law from the University of Gothenburg.

    Shareholding (including any related person holding): 6,488

     

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    Stefan Palm

    Board member

    Stefan Palm has over 30 years of experience from the fashion and textile industry and is
    founder, board member and CEO of Lager 157.

    Swedish citizen
    Born 1970

    Independent of the company and executive management but not independent of major
    shareholders.

    Shareholding (including closely related persons): 5,062,605 shares.

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    Daniel Hörnqvist

    Board member

    Daniel Hörnqvist is CEO of Frank Dandy and chairman of the board of Nordic Net Stores, that
    operates jakt.se, fiske.se and hund.se. He has previously been CEO of Addnature and Regional
    Manager Nordic at internetstores. Daniel holds a degree in sports marketing and leadership from
    IHM.

     

    Independent of the company and executive management but not independent of major
    shareholders.

    Shareholding (including closely related persons): 49,298 shares.

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    Josephine Salenstedt

    Board member

    Josephine Salenstedt has been a Board member of Nelly Group since 28 September 2020. Josephine is a managing partner and Board member of Rite Ventures. She is a Board member of CDON AB and Chair of the Board of Directors of Söder Sportfiske AB. Her previous positions include Chair of the Board of Directors of Skincity and Board member of Paradox Interactive AB. Josephine is a graduate in business administration from
    the Stockholm School of Economics.

    Shareholding (including any related person holding): Rite Ventures holds 8,714,520 ordinary shares in Nelly Group

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