Nelly’s success is based on our strong brand combined with an efficient organization for purchasing, marketing, sales and delivery. This is driven by data-driven insights about our customers and automated processes. We build relationships with our target group and sell directly to them to control the entire customer experience. We invest in the Nordic region to be focused.
The clothes and accessories are purchased from manufacturers in, for example, the United Kingdom, Turkey and China. The relationship with the manufacturers is governed, among other things, by the code of conduct for business partners to meet our requirements.
Investments in brand, assortment and logistics have created the right conditions to simplify for the customers. In 2021, we will move the warehouse to Borås to further increase efficiency.
Constantly getting better at what we do is part of our DNA.