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    The Nelly Platform

    Our success is based on our strong brand combined with our efficient organization for purchasing, marketing, sales and delivery. We are driven by insights from data and work to automate all our processes. Our investments in brand, range and logistics have given us the right conditions to simplify for our customer. Our customers choose Nelly on account of our trend-aware and attractive offering. We sell mainly directly to our target group to control the entire customer experience and invest in the Nordic region to keep us focused. 

    The products are purchased from manufacturers in, for example, the United Kingdom, Turkey, and China. The relationship with the manufacturers is governed by the code of conduct for business partners to meet our requirements. 

    Our fashion- and customer-focused organisation analyses and engages with our target audiences daily from our hub in Borås. Here, we have invested in a high-capacity automated warehouse, which has reduced delivery and distribution costs, improved the delivery experience and reduced our environmental footprint. Constantly striving for improvements is part of our DNA.