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The Nelly Platform

Our success is based on our strong brand combined with our efficient organization for purchasing, marketing, sales and delivery. We are driven by insights from data and work to automate all our processes. We sell directly to our target group to control the entire customer experience and invest in the Nordic region to keep us focused. 

The products are purchased from manufacturers in, for example, the United Kingdom, Turkey, and China. The relationship with the manufacturers is governed by the code of conduct for business partners to meet our requirements. 

Our investments in brand, range and logistics have given us the right conditions to simplify for our customer. In 2021, we gathered our entire organization in Borås and invested in an automated warehouse to further increase efficiencyConstantly striving for improvements is part of our DNA.