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The Nelly Offering

Nelly offers fashion and beauty products to young women through, and fashion to young men through Nelly’s core is the own brand NLYbyNelly, which is complemented by a range of fashion from well-known brands. We have a direct-to-consumer strategy with a strong own brand in combination with digital sales directly to our target group. was launched in 2004. Since then, the range has been expanded from lingerie and swimwear for women to include clothing, accessories, beauty products and sportswear. An assortment for men has been part of the offer since 2008. In 2014, the men’s assortment was broken out and the dedicated site NLY Man was launched, a fashion destination for young men online. is a destination where the customer finds a top-to-toe look for both Saturday’s party and a rainy Tuesday. We ensure that she nails the look down to the last detail.