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The Nelly Offering

Nelly offers fashion and beauty products to young women through Nelly’s core is the own brand NLY by Nelly, which is complemented by a well-chosen range of fashion from over 200 brands. We have a direct-to-consumer strategy with a strong own brand in combination with digital sales directly to our target group. was launched in 2004. Since then, the range has expanded from lingerie and swimwear for women to include clothing, accessories, beauty products and sportswear is a destination where the customer finds a top-to-toe look for both Saturday’s party and a rainy Tuesday. We ensure that she nails the look down to the last detail.