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The Nelly Brand

Nelly is one of the most loved fashion destinations for young women in the Nordics. Every day we inspire with the latest trends and looks, through our own brand NLYbyNelly and carefully selected brands from an international portfolio. 

Through our focus on digital sales and innovative influencer marketing from the very start, we were pioneers when we were launched in 2004. Today we have a vibrant community of customers. We have 1.3 million followers on social media and 19% of our target group visit us every week. We are an integral part of her everyday life. Her idols, icons and friends carry us in real life and in her social media. 

With “Celebrate the fab you” as our core, we are determined to always lift and strengthen women around us and celebrate life – regardless of the occasion! We challenge and encourage her to step out of the comfort zone and shine the strongest in the room. At Nelly we know party fashion by heart, and life is a party worth celebrating. 

Our success is based on our sense of trends and our engaged community through relationships in social media. We are a fashion destination that attracts 1.1 million customers. We collaborate with some of the Nordic region’s most innovative and successful influencers. We are constantly looking for new ways to inspire and strengthen Nellys attractiveness for our target group. 

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