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    The Nelly Brand

    Nelly is one of the best-loved fashion destinations for young women in the Nordic region. Nelly was founded in 2004 in Borås, the heartland of the Swedish textile and e-commerce industries, as a pioneer in influencer marketing and direct digital sales to customers. We now have a vibrant customer base consisting mainly of young women in the Nordic region. We have 2.4 million members of in the Nordic region and 1.2 million followers of our social media profiles. We offer our community daily inspiration in terms of trends and looks from our own brands and carefully selected supplementary brands from an international portfolio

    Our success is based on our sense of trends and our engaged community through relationships in social media. We collaborate with some of the Nordic region’s most innovative and successful influencers. We are constantly looking for new ways to inspire and strengthen Nellys attractiveness for our target group. 

    Nelly is not only a fashion brand. is not only a fashion destination. We are an integral part of a young woman’s everyday life, giving her inspiration to find her entire look both for everyday wear and special occasions. With ‘Celebrate the fab you’ as our core concept, we are determined to always highlight and empower women around us to express themselves and celebrate life, whatever the occasion!