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The Nelly Brand

Nelly is one of the most well-known and popular fashion brands online among women aged 18 to 29 in the Nordics.

At Nelly we know party by heart, and life is a party worth celebrating. Fashion is in our DNA and we help her to nail the look down to the last detail for all occasions of life – bring on life! We do this by guiding her through a curated range consisting of our own brand NLY by Nelly and a portfolio of 200 selected brands. At Nelly, we encourage you to celebrate – eat glitter for breakfast and put yourself in the spotlight!

Our success is based on a distinct sense of trends and a great commitment to the target group through relationships in social media. We are a fashion destination that attracts 1.8 million customers. Many of our customers often visit us frequently and are very loyal to our brand. We collaborate with some of the Nordic region’s most innovative and successful influencers.

We are constantly looking for new ways to inspire and strengthen our attractiveness for our target group.